Showing posts with label Web-Only Articles. Show all posts
Showing posts with label Web-Only Articles. Show all posts

Monday, 1 June 2020

Snuff Interview

I was recently interviewed by Zafer Yilmaz (Hacettepe University)  about the snuff phenomenon. The interview is published here on the SineBlog in Turkish
Below is a translation into English:

Films shot for entertainment and profit that show real murders and rapes, are referred to as “Snuff” movies. Do Snuff films really exist?
As far as documented cases are concerned, no. Reportedly, the FBI’s criminal investigations into snuff have not uncovered any such material. The principal criterion for defining snuff is that the footage should contain (usually, culminate in) murder. The term ‘snuff’ conveys that a life has been extinguished (“snuffed out”). The hypothetical footage might include other types of violence – such as sexual violence, torture, and so forth – but these other acts are not in themselves sufficient for a film to be classified as snuff. Also, as you note, the motivations matter: snuff is filmed murder for the sake of entertainment and profit.
Note the term “murder” here: the footage has to be of an intentionally caused human death. To illustrate: a film such as Cannibal Holocaust (1980) was shot with the intention of generating profit and was meant to entertain an audience. The film includes real animal deaths, which were staged specifically for the film. For instance, the cast kill and eat a large turtle. The turtle’s death would not have occurred otherwise. However, killing an animal is not classed as murder, and therefore such footage is not snuff.
Many fictional, staged films seek to emulate what snuff might look like, and that sustains the myth that there are real snuff movies. I call these fictional emulations ‘faux-snuff’ films. Usually, vérité techniques (natural light, ambient sound, handheld camera and so forth) are employed to suggest that the footage has been captured by amateurs rather than professional filmmakers. That branch of snuff was almost certainly influenced by uses of vérité techniques in cinema more broadly (and perhaps in Cannibal Holocaust specifically), and by mondo films. Mondo films are documentaries that detail (and sometimes stage) events that would not normally be recorded on film. One famous relevant example is Faces of Death (1978), which contains authentic footage of animal deaths, genuine images of dead humans (taken, for instance, from news footage), and staged emulations of human deaths. The compilation of elements is presented as a documentary, and the vérité approach is employed where human deaths are fabricated, to pass off the footage as “real”. Furthermore, faux-snuff is likely influenced by the film Snuff (1976), which reputedly contained a real murder, which was clearly staged: multiple camera set-ups are employed, and the footage is obviously edited according to traditional conventions to establish continuity. In veering towards a vérité style, faux-snuff filmmakers seek to avoid those overt tell-tale signs that the footage has been intentionally constructed.
Some filmmakers use additional techniques for added realism, or to blur the lines between fiction and “fact”. In Shane Ryan’s Amateur Porn Star Killer series (2007-2009), genitally explicit images of sex are included alongside the staged murder. Since we can see that the sex unambiguously really happened, it is implied that the ostensible murder also could have occurred. Elsewhere, Fred Vogel’s August Underground’s Mordum (2003) includes footage of one performer cutting herself and self-inducing vomiting. Again, since these acts are genuine, it is implied that the staged FX-based murders are also “real”.
 
 
Two Serbian films released around 2010s (The Life and Death of a Porno Gang and A Serbian Film) raise the subject of snuff. Are snuff rumours commonly found in other geographical contexts?
Snuff appears in a wide variety of cultural contexts. Many faux-snuff films or films about the snuff myth are American. Obviously, there is Snuff (1976), but also Hardcore (1979), Run if You Can (1988), 8mm (1999) and so forth. Some of the more recent entries such as The Great American Snuff Film (2004), The Poughkeepsie Tapes (2007), and The Cohasset Snuff Film (2012) put America or American place names in the titles. Cumulatively, it feels as if these American filmmakers are laying claim to the mythology in some way.
Some of those American films are set in other countries. Famously, Snuff was marketed as being filmed in “South America, where life is cheap”. Other films follow suit: King of the Kickboxers (1990) features a New Yorker traveling to Thailand to expose a snuff ring, Live Feed (2006) features American tourists encountering snuff production in China, and so on. These films have been accused of xenophobia or orientalism because they depict Americans encountering abhorrent “exotic” behaviours in “foreign” lands. Other countries have reflected that relationship too: perhaps in response to Snuff’s depiction of South America, Reel Savages (1977) depicts a Brazilian snuff filmmaker who feigns being North American, for instance. The Italian film Emanuelle in America (1977) also presents an American journalist encountering a snuff film production in an undisclosed location (implied to be outside the US, given that it is accessed by private jet).
There are numerous other examples of European snuff-themed films, including the Spanish film Tesis (1996), the Belgian film C'est Arrivé Près de Chez Vou (1992), the Italian film Snuff Trap (2003), as well as the British films The Last Horror Movie (2003) or the “Sick Room” segment of Cradle of Fear (2001), and the Irish film Red Room (2017). Japan has also produced its share of faux-snuff and snuff-themed films, perhaps most famously the early entries in the Guinea Pig series (1985), but also Abnormal: Ingyaku (1988), and Muzan-e (1999).
What I'm suggesting is that the snuff theme is an international phenomenon. These films probably play differently when contextualised against these various cultural backgrounds. I could not speak to that with any authority. In the UK, the spectre of snuff is still tinged by the video nasties panic and the connotations of “media effects” associated with that controversy. The idea that films – especially unregulated films, distributed in clandestine ways and consumed in private – are somehow intimately linked with real-world violence remains baked into British horror film culture. Those connotations have almost certainly helped to shape and sustain the snuff myth in the UK.
 
 
In your work, you refer to the film Snuff (1976) as a key moment in the development of pseudo-Snuff films and in anti-pornography feminists' responses to the phenomenon. What is the relationship between Snuff-myth and pornography?
Famously, protests were staged outside screenings of Snuff, based on its alleged depiction of a man actually killing a woman (which, to be clear, was faked). Whether those protests were authentic feminist protests, whether they were staged as part of the film’s publicity campaign, or whether it was a combination of both varies according to which sources one consults. In any case, Snuff garnered attention from feminist campaign groups such as WAVAW (Women Against Violence Against Women). The attention to Snuff was amplified by the staged killing happening on a bed, and its initial presentation as a sexual scenario. Snuff played into concerns various feminist groups were raising about pornography at the time. Broadly speaking, such campaigners suggested (to various degrees) that even mainstream hardcore pornography regularly and overtly depicts sexual violence, that women are commonly harmed when making pornography, that pornography encourages sexually sadistic attitudes among its viewers, and that porn goads viewers into committing violence and sexual violence in the real world. Snuff is an extension of these ideas: in this view, men routinely gain sexual pleasure by consuming images of women being harmed, so it is only a slight amplification of that paradigm to suggest that men would gain sexual pleasure from seeing a woman killed on camera. At the root of this model is the idea that porn is misogynistic, and that porn consumers are principally aroused by seeing women being harmed or degraded. Remember that in this view, such forms of porn are thought to be readily available and mainstream, so these attitudes are presented as if they are normative.
In the writings of anti-porn feminists such as Catharine MacKinnon, Gloria Steinem, and Jane Caputi, snuff is frequently presented as a type of pornography. That way of presenting snuff is replicated in popular culture too. Even in its title, Hardcore (1979) represents snuff films as a branch or extension of hardcore porn. Since snuff is only a myth, it isn’t possible to pin down a typical snuff consumer or to pinpoint the average mode of snuff consumption. Instead, a more familiar model (porn production and consumption) is employed as a substitute.
That slippage is further naturalised by porn’s associations with illicitness and taboo content. One would imagine that if a murder were staged purely for a commercial film, the footage would be banned from distribution, not only because it is evidence of a crime, but also because it is offensive. The extant framework for expressing how improper it would be to distribute such footage is to dub it “obscene”. Obscenity laws usually focus on sexual depictions, because presenting the “private” act of sex in explicit detail is broadly considered to be improper. So, the association between snuff and porn also possibly expresses an attempt to articulate what precisely is objectionable about snuff. A murder entailed during the creation of a hypothetical snuff movie would obviously be objectionable, but I would assume many would not be satisfied if such a murder were prosecuted without reference to the filming and intent to commercially distribute the footage – the latter is an additional wrong, and “obscenity” helps to pin down that wrong according to a familiar legal model.
 
 
What do you think are the socio-psychological and cultural foundations that prepare people to believe in Snuff-myth? How instructive do you think the media-effects model can be in this regard?
People are probably prepared to believe in the existence of snuff because it is within the realms of possibility. Filming a murder then distributing the footage is a remarkably unwise activity (most murderers would seek to remove evidence of their crime rather than reproducing it). Nevertheless, people engage in other serious crimes for financial gain, so it is conceivable that someone might become involved in snuff production if the promise of financial reward were significant enough.
Even if most people would not want to see authentic footage of a murder themselves, one might also readily imagine that someone might want to. It seems at least conceivable that a niche audience might watch snuff (if it existed), based on morbid curiosity about murder. That morbid curiosity might initially seem alien because murder is so horrific, but a cultural fascination with the idea of homicide is quite widespread. Certainly, many people might find crime fiction appealing because they enjoy imagining murderers being brought to justice. There is undoubtedly comfort or satisfaction in the re-enforcement of moral norms. However, the prevalence of crime fiction centred on murder and murderers also suggests that people might be curious about killing and the kind of people who are capable of taking another’s life. That curiosity is probably fuelled by most people believing that they are incapable of such action (outside of self-defence) or are unable to seriously conceive of themselves committing homicide. Crime fiction offers a safe way into exploring those ideas without the moral baggage of engaging with a real murder or murderer, and divorced from the reality of a victim’s grieving loved ones. Documentaries and true crime books also garner large audiences who are interested in actual murder cases, and those texts seem more directly invested in unpicking what drives killers to homicide. Again, part of the appeal might stem from the reinforcement of moral boundaries (marking differences between the killer and the viewer). In any case, however abhorrent murder is, it evidently fascinates many people, for a multitude of reasons.
Faux-snuff or snuff-themed fiction offer alternative windows into the horrors of murder. The vérité aesthetic might imply immediacy, but I assume viewers a priori understand that they are engaging with fiction. I'm sure most viewers would turn away from a faux-snuff film if they ultimately believed it to contain genuine murder. Knowing that it is only fiction, faux-snuff viewers might find vicarious thrills from being close to the killer (seeing what the murderer sees), but others almost certainly focus on the victim’s position, and others on the kind of person who would watch such footage if it were real. The fiction provides a space to safely engage with this triangulation of killer, victim, and consumer, and to explore moral complexities by oscillating between these different positions. In particular, since the viewer of faux-snuff occupies a similar (but, importantly, different) position to the snuff consumer, faux-snuff presents opportunities to explore the extent to which snuff consumers would be implicated in and responsible for the murder they pay to see. That question is built into the faux-snuff structure.
The media effects model takes the opposite stance on a relationship between viewer and film. The model is not interested in the varied appeals of such fiction – it does not account for why someone might watch – instead presenting the viewer as a mindless blank who mechanically replicates whatever they see onscreen in the real world. The media effects model is so reductive that I do not recognise the picture of viewership it presents.
 

In some interpretations, snuff encompasses historical films that entertain people by showing murder, and even propaganda murder videos made by terrorist organizations. What is your opinion on this matter? Are the criteria of "entertainment" and "profit making" indispensable in classifying snuff? What ties are there between capitalism and snuff?
If we take it that snuff is filmed footage of a murder, that the murder was intentionally staged for the film, and that the film was created for the dual purposes of entertaining an audience and generating profit, then these examples would not fit the classification.
Footage capturing genuine deaths is abundant, and some of that footage has been repurposed and sold for entertainment. Films such as Traces of Death (1993) compile that kind of footage under the auspices of entertainment. However, that footage usually captures death incidentally. For instance, camcorder or CCTV footage of a fatal accident might be included. The death was not staged so that it could be captured and the footage sold.
One might argue that a terrorist beheading video captures a genuine murder that was staged for camera, but the footage was not intended to be sold for profit or to entertain an audience. It is possible to repurpose the footage and watch it for some kind of entertainment; sites such as Ogrish, for example, specialised in repurposing footage of death, bloodshed and injury seemingly for the morbid curiosity of its users. However, the footage was not made for that purpose, and so it fails to meet the criteria for snuff. Nor was the footage created as a commercial venture. Its intention is to elicit a response and/or to make a political statement rather than to generate profit.
These distinctions might seem purely semantic, but they are vital in pinning down what snuff is and why the myth endures. The snuff myth is not really about the brute fact that a death occurred and was filmed: it is about moral violation. To put it crassly, killing is bad, but some forms of life-taking are deemed morally worse than others: we penalise manslaughter or second-degree murder less severely than first degree murder, and some consider euthanasia to be permissible. Motive matters in our moral assessment.
Snuff is a powerful myth because it flags two particularly callous motives for taking a life: the filmmaker is seeking profit and the viewer is seeking to be entertained. The monetary value and entertainment value gained from the interaction are obviously insignificant compared with the value of the life lost, and the premise of snuff is that the life was only lost to entertain those who pay to see homicide. It is also suggested that their viewing pleasure is contingent on the idea that the murder is exclusively for their entertainment. The sheer callousness of that interaction and the compounding of moral violations is what sustains the myth. The questions underpinning snuff are who would make that kind of film just for profit, and who would pay to watch (and why)?
 
 
How do you think the snuff myth (or the production of real snuff) will evolve in the future, particularly after COVID-19 and the a potentially post-democratic world)? 
On one level, I would not expect the snuff myth to change much at all in light of recent events. As I’ve indicated, the premise is much more fundamental, being rooted in deeper moral questions about the value(s) of life. Indeed, the snuff myth has sustained in the cultural imagination in more-or-less the same form since the 1970s, surviving multiple recessions, changes in governments, the digital revolution, and so forth.
That said, the moral violation has a monetary component at its heart. Snuff derives much of its power from the notion that it would be morally heinous to profit from murder, to kill simply for profit, or to pay to watch murder. The idea of putting a price tag on lives has become increasingly pressing in recent decades under what many have called a neoliberal or late capitalist state. In fact, I am currently writing a book on how exploitation films explore shifting attitudes towards human life and dignity under late capitalism. The snuff myth may shift if COVID-19 disrupts what have become economic norms. If capitalism were to collapse, I imagine snuff would either vanish or flourish. The myth might vanish because it hinges on the idea that enough money can buy anything, and ultimately can allow people to indulge in their most morally heinous fantasies. That way of thinking might simply not mean much if broader attitudes towards money and its perceived importance shift radically. The concerns snuff raises about putting a price tag on life might become alien to the culture if capitalism falters. Alternatively, snuff may flourish - rather than coming across as the antiquated product of a lost era, the absolute horror of the monetary transaction might be thrown into even starker relief.

Wednesday, 23 January 2019

Three online articles


January 2019 has been a month of blog-related activities for me

Here is a post I wrote for the Screening Sex blog about the recent BBFC consultation exercise, and their stance on films featuring sexual violence:
Here is a post on Henry Jenkins’ blog in which I'm interviewed by Dr Billy Proctor:
Finally, here is a blog post about the impact case study I’ve been involved in, which is led by Russ Hunter, and encompasses colleagues from across Film and Media at Northumbria

Saturday, 20 June 2015

Remote Control: Adventures with a DVD Player

I wrote the following in 2009 with the intention of developing it into something more substantial (obviously that never happened). I print it here as a mournful response to recent proclamations that “DVD is dead” (see here, for example). Additionally, my DVD player has just died, so I'm lamenting. Here is the take-away for anyone already thinking ‘TL:DR’: don’t throw away your DVDs yet.

As an avid consumer of horror, I am regularly faced with a (probably familiar) problem. Having purchased, rented or borrowed a DVD, I am confronted by the disappointment of a dull movie, founded on a clichéd, predictable plot. Distributors frequently cash-in on established or previously successful movies, or make promises in advertising material that are so lurid that the film in question cannot live up to the hype. Such are the perils of investing time into a particular genre. After all, in order to be identified as belonging to a genre, films have to be at least in some sense generic.
When faced with such efforts in the age of the VHS, one had three options; 1) sit through the offending film, 2) turn it off, or 3) watch it at double-speed. My personal favourite was the latter: if a film is boring, increase the frequency of apparent action by speeding it up, and slow down for the “interesting” bits. Such viewer interventions are significant, at least inasmuch as they are an important part of how viewers engage with films.
In the home-viewing context, audiences are not passive recipients who attentively watch films from start to finish in one sitting. While Klinger notes that ‘non-theatrical exhibition is little explored in the field of Film Studies’ (Klinger, 2008: 20) it is in this environment that I spend most of my time engaging with film. While VHS offered home viewers a degree of editorial control (Michelson, 1999: 22) – much to the dismay of BBFC director James Ferman (see his interview comments in Ban the Sadist Videos! Part 2 (2006)) – the DVD is a more flexible and durable medium than VHS. That is, DVD provided viewers with greater ability to manipulate films while watching them. It also provided film scholars with a host of new tools, which can  deepen our understanding of narrative and form. They can also enhance the pleasures we gain from film. My concern here is not so much about the philosophic implications or stilling images out of time (as I have discussed elsewhere [click for PDF]), but with viewing strategies; specifically the ability to partially “reinvent” a given film ad-hoc. Our remote controls give us more options than fast-forwarding, slow-motion viewing and pausing, and those options can have a radical impact on a film’s tone.
I discovered the delights of my remote control while watching the A Nightmare on Elm Street (USA, 1984, Wes Craven) knock-off Sleepstalker (USA, 1995, dir. Turi Meyer). After persisting for over thirty minutes of meandering wooden dialogue, I became restless and decided to play around with some of the options I had yet to explore on my remote control. Admittedly, turning my attention to a lump of plastic is itself a damning evaluation of Sleepstalker. Yet, I want to make it clear that I am not a film snob; I am not asserting that I am “above” the b-movie, or that I am only intellectually stimulated by French New Wave cinema, for instance. One aspect of Sleepstalker that attracted me to it is that it took the plot device of my favourite piece of cinema; the aforementioned A Nightmare on Elm Street. Unfortunately, on this occasion, Sleepstalker simply failed to engage me.
On pressing the ‘zoom’ function on my remote however, the film became much more intriguing. My zoom function is not as sophisticated as some available on the market. It simply enlarges the centre of the screen by a different percentage each time the button is depressed. Yet, doing so made the image grainier, and altered the framing. Most figures onscreen became obscured, commonly having their faces removed from the shot. The effect was astounding. Sleepstalker had almost sent me to sleep (on reflection, maybe this was the meta-function of the text). After zooming, Sleepstalker suddenly  became fascinating and downright creepy. The now faceless characters were hard to connect to. The film’s world-view became notably solipsistic and alienating. Moreover, the grainy picture and what would now be considered inadequate framing according to standard film-making conventions (excluding the faces of central protagonists from shot, for example) meant that the film seemed as if it were shot on hidden camera: it was reminiscent of undercover investigative journalism footage. This verite aesthetic was at odds with the laboured, unnatural and scarcely believable acting. With one button press, Sleepstalker had become a film about distrust, paranoia and suspicion, where all the characters appeared to be compulsive liars claiming to be plagued by a supernatural killer, all caught on surveillance camera. Sure, this may require some suspension of disbelief, but no more than Sleepstalker’s unaltered narrative or all supernaturally-themed found-footage films require.
I pursued this avenue of enquiry to what else my amateur improvised editing methodology could offer in increasing my spectatorial pleasure. In the case of hackneyed slasher My Bloody Valentine 3D (USA, 2009, dir. Patrick Lussier), pressing the “shuffle” function meant that what would have been a narrative hinging on an insultingly obvious ‘whodunit’ plot-twist and a series of unoriginal set-pieces became a kind of fun horror variant on Last Year in Marienbad (France, 1961, dir. Alain Resnais). By re-ordering the DVD chapters, the film became an imbricated web of disrupted temporalities, repeated moments, flashbacks and unexpected cut-aways. What is more, the shuffle, being randomised, means that any given repeat-viewing of the film offers a unique experience; the twist may be revealed in the opening scene, the end credits may roll twenty minutes into the film, and so forth. The function’s unpredictability works particularly well with horror films, which commonly build narratives on elements of suspense and surprise, tension and release. By disrupting the intended ebb and flow of the narrative, moments that would otherwise function as downtime in-between scares are often accidentally amplified, while climatic moments of trauma take on new meanings.
The result of the experiment was a disorientating, but I believe valuable one; and I mean that more than just in terms of entertaining people (such as myself) who have short attention spans or have invested in a genre to the point that they have little time to waste on what they  individually consider inadequate. In saying this, I do not wish to belittle the work of intentionally experimental film-makers. My use of the DVD shuffle function is not meant to suggest that a formally experimental narrative such as Gaspar Noe’s Irreversible (France, 2002) should be considered the work of a filmmaker who wishes to obscure his inability to make an interesting film by randomly adopting the type of formal technique I am discussing here. I also do not wish to overlook the narrative experimentation undertaken by artists such as Margi Spzerling, whose Uncompressed (2004) encourages the viewer to move between the multiple perspectives via which narrative events are portrayed. Spzerling’s agenda in fact is similar to my own; she declares that ‘[t]he public needs to come to an understanding of what is possible with their media...to learn the capabilities of non-linear language’ (Filmmaker, 2001). I am primarily interested in what we might learn from employing such viewing strategies, by interacting with what is presented as finished, ordered and final.
The idea to play with form came from watching two horror films, and I want to acknowledge my debt to those films before discussing the implications of using one’s remote to gain control over the text. The first was Cheerleader Massacre (USA, 2003, dir. Jim Wynorski) which is a profoundly unoriginal horror sequel (see my review here). In fact, Wynorski’s willingness to present old-as-new gives rise to the most intriguing elements of the film. Cheerleader Massacre is shot on digital camera, yet it contains inserts from other film sources: an extract from Slumber Party Massacre (USA, 1982, dir. Amy Holden Jones) is inserted as a flashback, while an explosion is culled from stock footage (which has apparently also been used in Humanoids from the Deep (USA, 1980, dir. Barbara Peters)). In both instances, the shift to film-stock  is jarring, and draws attention to how cold and cheap the digital footage looks in comparison. In this sense, Cheerleader Massacre’s visual hybridity underscores how digital filmmaking and distribution have impacted upon the genre. What may have been considered cheap or independent in previous decades (the earlier Massacre films) now seems to be somewhat aesthetically and economically lavish in the context of the new digital situ (Cheerleader Massacre). The former (flashback) sequence can be explained by its narrative position; framed as a memory within Cheerleader Massacre, it is apposite that the footage from Slumber Party Massacre is marked as visually “different” from the narrative present. In fact, the use of film footage here may be read as a comment on how ‘cinematic’ imaginations of the past can be (see Bulkeley, 1999: 101). In both cases, the motivation for using shot-on-film footage is clear; the first instance ties Cheerleader Massacre into an existing franchise, and the second avoids the cost of blowing up a building. However, the film’s willingness to remix existing elements in such a manner highlights the product’s inadequacies and Wynorski’s lack of confidence in Cheerleader Massacre as a standalone movie. The trailer for Cheerleader Massacre continues this logic, containing a plethora of shots and sequences that are nowhere to be found in the film it allegedly advertises, and placing a great deal of weight on making the connection between the standalone title Cheerleader Massacre and preceding Slumber Party Massacre and Sorority House Massacre films.
With this spirit of remixing in mind, the second film that motivated the present article is Death Screams (USA, 1982, dir. David Nelson), a standard Friday the 13th (USA, 1980, dir. Sean Cunningham) influenced “teens in the woods” slasher affair. The teens in question are introduced through their interactions at a summer carnival, then they party in the woods at night, and then a masked maniac begins to kill the teens. So far, so familiar. Yet, as soon as Sheila and Walker are killed there is a sudden jump; we see the teens in the afternoon organising their trip into the woods. ‘How clever’, I thought: ‘having set the murder-spree in motion, we are going to see flashbacks of the teens earlier in the day, and this will help us to work out who the killer is, what their motivations are and so forth. What an interesting embellishment’. While I was busy musing over the filmmaker’s commentary about viewers privileging violence “as” meaning and murder set-pieces as points of sadistic pleasure (when viewers should really be paying attention to character’s interactions so as to increase empathy for the victims), the film suddenly jumped straight back into the throes of murder. By the time the film reached its conclusion, I was reasonably certain that the jump was not evidence that the author was intentionally bucking genre conventions. Instead, I was pretty sure that the film had been transferred to DVD in the wrong order: the second and third reels had been swapped, and because the film was considered to be so poor, no-one had noticed before releasing it. I am unaware if this problem affects all versions of Death Screams, but it made my Vipco edition (released 2004) much more entertaining than it otherwise would have been.
Moreover, the odd  (albeit accidental) narrative construction accentuated underlying problems with the plot. Throughout Death Screams, a bumbling sheriff remains many steps behind the killer (and the action); he spends the majority of the film eating, being generally sleazy, blaming Ramona for the death of his son (which is never expanded upon), and entering empty houses. When the killer and his motivations are revealed (SPOILER: it has something to do with his mother being a prostitute… or at least this is what I assume from the three brief shots that constitute the backstory), the sheriff is nowhere to be seen. The killer falls out of a window, and the sheriff arrives to shoot him. But wait…we know who did it and why (just about), but the sheriff could not: he did not even discover any of the dead bodies, such was his obsession with vacant cabins and reading Hustler magazine. Not only is Death Screams’ sheriff inept, he is in the habit of turning up when someone has fallen out of a window, only to shoot them in the face. This dubious morality is underlined by the involuntary reorganisation of the narrative that returns the viewer to the plot build (reel two) instead of letting the viewer forget such details by sweeping the viewer along in escalating violence (reels three and four).
What both examples highlighted for me was how Barthes’ ‘Death of the Author’ may be usefully employed in the contemporary viewing context to improve our engagements with film. I am not suggesting that scholars should entirely forsake a mode of film analysis that attends to narrative structure: indeed, were each viewer to only watch a film using the shuffle function, it would lead to numerous incompatible and incomprehensible analyses. Yet remixing a given film may valuable in terms of enhancing viewing pleasure, and also in highlighting visual and thematic connections across the text that might not otherwise be apparent. In the case of Death Screams, the haphazardly reordered text led me ruminate on character motivations and the pleasures of violent spectacle in a manner that I would not have considered if the film had played out according to the author’s objectives. Purposely imposing such accidents via the DVD remote control frees the viewer from authorial intention in a liberating, Barthesian fashion.
The interactive aspect of DVD was one of its most appealing commercial features: as Taylor (2001: 3) observes, ‘DVD has many tricks to woo the weary couch potato and the multi-media junkie alike’. However, far from being sales gimmicks, I contend that we stand to benefit from taking these interactive ‘tricks’ seriously, and acknowledge the potential these interactive abilities affords for film analysis. Even though Taylor recognises that DVD does not close ‘the door on beginning-to-end storytelling, only that it opens new doors for different approaches’, when he does mention creative control he refers to producers, not participatory viewers (Taylor: 2001: 4 and 161-2). Laidler’s vision of the ‘independence and power for the consumer’ presented by video is more optimistic, focusing on the viewer’s ‘power over time’, and a ‘freedom of use  which was previously only available in print’ (Laidler, 1998: 51). My stance is somewhere in-between these two. I am cautious about the radical potentials of interactivity inasmuch as I am not proposing that established roles (creator and interpreter) should be abandoned altogether. However, I am interested in investigating the push-and-pull of that relationship. For instance, why is it typical to watch a film in the linear sequence that it is presented, when technology so easily provides alternatives? Partially, this is due to cinematic history: habits and established routines of watching films from beginning to end, following the path set by the author (see Williams, 2000: 363).
Those conventions are bolstered by a host of commercial pressures that implicitly ask us to think of the sequential, presented order as the “correct” one. Some of these are programmed into DVDs. For example, the 2002 Universal Pictures Region 2 release of Mulholland Drive (USA, 2001. Dir. David Lynch) contains no chapter breaks, thus hindering the viewer’s ability to skip  through the film. Even when a host of options such as audio commentaries and ‘making of’ featurettes are included as part of the DVD, these arguably add to the overall sense that the creator/producers’ designs are paramount. Catherine Grant argues that the DVD functions in this sense as a means of bolstering the auteurist paradigm, which is ‘interrelated film production, marketing, and reception practices and discourses which are all underpinned by a shared belief in the specific capability of an individual agent – the director – to marshal and synthesize the multiple, and usually collective, elements of filmmaking for the purposes of individual expression’ (Grant, 2008: 101).
While Grant recognizes that ephemeral material explicitly allows viewers to interact with the materials supplied, she is primarily interested in how those materials shape our reception of film texts as cultural objects. Similarly, Klinger asserts that DVD acts as an ‘ambassador of context, entering the home complete with its own armada of discourses meant to influence reception’ (Klinger, 2008: 21). Both Grant and Klinger identify ways in which these interactive features support conventional attitudes towards authorial control. In turn, that implicit pressure occludes the disruptive potentials DVD offers. Yet while the message of DVD “special features” might be that the author has control, it is notable that in order to access such materials viewers must navigate the DVD’s geography. The content may bolster preconceptions about authorial control, but accessing those messages first requires viewer agency: (inter)action is primary. The interactive possibilities offered by DVD fly in the face of the medium’s expected use.
Viewers are rarely permitted absolute control over the DVD content, however. Interactivity is limited at the point of design in the interests of commercial control. Jim Taylor observes that region locking and copy protection are built in to DVD technology to provide production companies with a means of limiting the product’s distributional flow (Taylor, 2001: 157). Supported by copyright law, such restrictions seek to impede a viewer’s ability to consume DVDs from other commercial regions. These systems also ensure that viewers cannot readily or legally use mainstream video editing software to deconstruct and reconstitute film texts contained on DVDs. Moreover, DVD design is such that ‘[a]lmost every button on the remote control can be blocked at any point on the disc’ (Taylor, 2001: 164), meaning that production companies can easily restrict the viewer’s ability to disturb the intended usage. Most commonly, this means viewers cannot easily skip past copyright notices and trailers.[1]
Pace the autuerist paradigm, these same commercial and industrial pressures undercut the notion that filmmakers have complete control over their narratives. While Benjamin (2000: 59) unfairly characterised commercial cinema as ‘films devoid of the slightest interest – when they are not, frankly, odious and stupid – films that skilfully and purposefully set out to anaesthetize the public’, he also noted that ‘the scriptwriter and director…always come up against capital’. Those commercial considerations limit creative freedom. Production studios place filmmakers under (implicit and explicit) pressure to make films that fit into intelligible commercial categories, and genre categorisation also limits the shape and tone of a given narrative. Genre pictures make a return on investment by playing on audiences’ familiarity with convention. Genre is an integral aspect of pre-selling the narrative to an interested audience. However, conformity to genre conventions can also dissatisfy a audiences who crave innovation while also not wanting a film to be so new as to become unrecognizable as part of a genre. This is an extraordinarily fine line, and thus studios and filmmakers are required to second-guess their target-audiences micro-preferences. Audiences should thus take some responsibility for their own entertainment. If a film’s adherence to genre tropes is limiting (if the film is deemed boring), viewers have various options – including those I outlined in my response to Sleepstalker – to increase their enjoyment. It might not always work, by experimenting with one’s DVD remote is surely more satisfying than whining on IMDB.com?
Despite the medium’s more general aims (which emphasise authorial intent), DVD provides viewers with various ways to collaborate in the organisation, meanings and textual pleasures of film, even if those are limited at present. Although I advocate increased flexibility (the ability to insert randomised chapter markers, to recolour sequences, to play in reverse slow-motion with sound and so forth), some are incredulous about viewers’ desire for such facilities. Taylor suggests that even though ‘DVD brings a new level of personal control to video programs...it is not apparent just how much control the average couch potato is interested in having’ (Taylor, 2001: 163). Yet, this deferment to authorial control stems from the conventions and pressures outlined above. Were viewers primed and given opportunity to take greater creative control and responsibility, the ‘average couch potato’ (as Taylor envisages them) may make greater use of their remote to augment the pleasures on offer. Viewers already use their remotes to make editorial choices such as fast-forwarding through dull sequences, pausing on the best parts, stopping films for toilet breaks, and (r)ejecting films they consider to be unworthy of attention. These are not trivial interventions: they are core aspects of film viewing in the home context. Since these behaviours directly impact on how viewers interpret films and their meanings, they ought to be taken seriously rather than dismissed as habitual or trite. 
Part of what DVD achieves is to match the way in which other digital technologies[2] have placed ‘more and more control over viewing in the hands of the viewer’ (Barlow, 2005: 18). Yet, some critics have expressed doubt over the potentials of such interaction in allowing audiences to resist established, fixed or intended meanings (see Notaro, 2006: 95). That is not to say that creative responses to interactive ability cannot augment viewer-pleasure. In that sense, I concur with Klinger that ‘DVD has not revolutionised so much as reawakened, dramatically enhanced and/or broadly disseminated ways of watching and taking pleasure in movies’, especially ‘films that do not have wide distribution in the mainstream’ (Klinger, 2008: 21 and 27). Viewers may still be limited in various ways, but this does not mean that any attempt to use available options should be forsaken. Limitations can facilitate glorious accidents and present challenges to work around.

References:
Barlow, Aaron (2005) The DVD Revolution: Movies, Culture and Technology. Westport: Praeger.
Benjamin, Peret (2000) “Against Commercial Cinema”, in Paul Hammond (ed.) The Shadow and its Shadow. London: BFI.
Bulkeley, Kelly (1999) “Touring the Dream Factory”. Dreaming: Journal of the Association for the Study of Dreams, 9:1.
Filmmaker (2001) “Reports, Summer 2001: Interactive”.  http://www.filmmakermagazine.com/summer2001/reports/interactive.php.
Flint, David (1999) Babylon Blue. London: Creation Books.
Grant, Catherine (2008) “Auteur Machines? Auteurism and the DVD”, in James Bennett and Tom Brown (eds.) Film and Television After DVD. London: Taylor and Francis.
Kerekes, David and Slater, David (2001) See No Evil: Banned Films and Video Controversy. Surrey: FAB Press.
Klinger, Barbara (2008) “Viewing Heritages and Home Film cultures”, in James Bennett and Tom Brown (eds.) Film and Television after DVD. London: Taylor and Francis.
Laidler, Mark (1998) “Zapping Freddy Krueger: Children’s Use of Disapproved Video Texts”, in Sue Howrad (ed.) Wired Up: Young People and the Electronic Media. London: UCL Press.
Michelson, Annette (1990) “The Kinetic Icon in the Work of Mourning: Prolegomena to the Analysis of a Textual System”, October, 52, pp. 16-39.
Notaro, Anna (2006) “Technology in Search of an Artist: Questions of Auteurism/Authorship and the Contemporary Cinematic Experience”, The Velvet Light Trap, 57.
Szperling, Margi (2004) “Choose Your Own Adventure.” Moviemaker, 44. http://www.moviemaker.com/issues/44/cinevation.html.
Taylor, Jim (2001) DVD Demystified. Second edition. London: McGraw Hill.
Thompson, David (2007) Black and White and Blue: Adult Cinema from the Victorian Age to the VCR. Toronto: ECW Press.
Williams, Linda (2000) “Discipline and Fun” in Christine Gledhilll and Linda Williams (eds) Reinventing Film Studies. London: Arnold.
Ban the Sadist Videos! Part 2. USA, 2006. Dir. David Gregory.








[1] That said, some DVDs suffer from an authoring flaw that allows viewers to skip past these restrictions. For example, the 2008 Region 2 Metrodrome release of The Counterfeiters (2006, Austria/Germany, dir. Stefan Ruzowitzky) is designed so that the viewer cannot fast-forward or chapter skip through the trailer reel that precedes the film. On DVD players with a ‘stop and resume’ feature, the viewers can press ‘stop’ then ‘play’, and the DVD skips straight to the movie because the movie is authored as a context menu. The same trick is useful in other contexts. For example, issue 52 of DVD World magazine came packaged with a free DVD containing two films. One film (Puppet Master: The Legacy (USA, 2003, dir. Charles Band)) was free, but the other (Dr. Moreau's House of Pain (USA, 2004, dir. Charles Band) was locked behind a pin-code which had to be entered via the DVD remote. In order to access the code, the reader had to call a premium-rate number. Pressing ‘stop’ then ‘play’ on the pin-code entry screen would cause the film to pay without entering the code.
[2] These include, for example, digital broadcast recording technology and ad-blocker plug-ins, which allow viewers to eliminate advertisements that would otherwise disrupt narrative flow.

Sunday, 1 June 2014

AVN Awards: Porn Pun Titles (NSFW)


Never has the word “clever” been more dubiously used than in the Adult Video News awards category “Clever Title of the Year”.

The category’s inherent irony is that “Clever Title of the Year” is itself a really stupid title: take a look at the nominee lists below and you will understand why. “Ridiculous Title of the Year”, “Most Staggering Title of the Year”, “Title That Makes It Apparent That Far Too Much Porn is Produced Every Year”, or even “AVN Workers’ Favourite Category in the AVN Awards” would all be more accurate.



Check out the 2011 list, many of which simply beggar belief:

● Asian Noodle Slurpers [Third World Media]
● Beggin’ for a Peggin’ [Reality Blue/Vouyer]
● Bust a Nut or Die Tryin’ [B. Pumper/Freaky Empire]
● Faces Loaded [Brandon Iron/JM Productions]
● His Booty Is My Duty [Exquisite Multimedia]
● I Can’t Believe I F**ked a Zombie [Rodnievision/Exquisite]
● I Want You to Make My Mouth Pregnant [JM Productions]
● It Ain’t Gonna Suck Itself! [Loaded Digital/Metro]
● Japanese Fur Burgers [Third World Media]
● Load Almighty [Mike John/Jules Jordan]
● My Ex Girlfriend Is a Slut: Here’s Proof [DreamGirls]
● Roll Me a Fatty [Third World Media 
● Say Hi to Your Mother for Me [Zero Tolerance Entertainment]
● Sweaty College Girl Butt Stinky Panties [B. Pumper/Freaky Empire]
● A View to a Gape [Omar Galanti/Evil Angel] 

If these are the “clever” titles, imagine what the other 5000 titles were. 


The 2009 list is just as astounding:

● America’s Next Top Tranny [Goodfellas/Devil's Film] 
● Bareback Mount Him [Combat Zone] 
● Charlie Wilson’s Whore [Back End Productions] 
● Daddy! Please Stop F**king My Friends! [Hustler Video] 
● Granny Is F**king Grampa’s Fanny [X-Traordinary/Legend] 
● Hairy Movie [Zero Tolerance Entertainment] 
● I Was 18 50 Years Ago [White Ghetto Films] 
● Leave It in Her Beaver [Platinum Media] 
● Get That Black P***y, You Big D**k White Bastard Mutha F**ka [Powersville/JM] 
● Love Squirts [Adam & Eve Pictures] 
● My Daughter Went Black and Never Came Back [Dirty Laundry/Juicy] 
● Oh No! There’s a Negro in My Mom! [Chatsworth/JM] 
● Sasha Grey’s Anatomy [Teravision/Vivid ] 
● Show Me Where It Squirts [XCartel] 
● Strollin’ in the Colon [Hustler Video] 

Is it any wonder that the porn DVD market has dried up? There are surely few sex-based pun-titles left to use. The good news is that the more pitiful these titles get, the more gob-smacking they become. I’m not sure any mentioned above have toppled my past favourite titles, which include: Oklahomo, The Great Muppet Raper, C**k Asian, and the crowning majesty of My Big Fat Greek C**k, which is particularly superb because it doesn’t even come close to working as a play-on-words.

As it transpires, the 2013 awards list is quite lacklustre, so I haven’t include them all. Of note (the cream of the cream of the crop)  are:

● Ass Cream Sandwich [Third Degree Films]
● My Wife Caught Me Assf***ing Her Mother [Devil's Film]
● Nice Shoes, Wanna F**k? [Electric/Hustler]
● She Plays a Mean Rusty Trombone! [Lethal Hardcore/Pulse]
● Show Me Your S***hole [B. Pumper/Freaky Empire]
● The Spit and the Speculum [Mike Adriano/Evil Angel]
● Subtle Fragrance of Her Private Parts [Swank/Pure Play]

I’m calling it: romance is officially dead.


**UPDATE**: November 2014. More offensive titles this year: for example, 12 Inches a Slave has been nominated. Other offensive candidates include fellow nominees 1 in the Slit 1 in the Shit and (the rather boring) Pregnant and Pounded. 

There are the usual batch of parody titles, which do verge on being witty:

  • Dawn of the Planet of the Gapes
  • The Little Spermaid
  • Trans Formers

We have also been treated to some titles that don't really work, including Two Chicks at the Same Time, Man!, Romancing Her Rectum and I’m Not 50, I’m 5 Perfect 10’s. 


Since this is all quite dizzying, let's pause for a reality-check:

Clever (klɛvə), adj.

  1. quick to understand, learn, and devise or apply ideas; intelligent. (antonym: stupid)
  2. skilled at doing or achieving something; talented.
  3. showing skill and originality; ingenious.
  4. (informal) sensible; well advised.

Draw your own conclusions about how these titles measure up.


Over the last few years, my favourites have been those titles that are so long and cumbersome that they don't come close to working. The industry did not let me down this year, offering My Black Stepdaddy Disciplined Me Now My Pussy Is Sore! and She Divorced Me So I Fucked Her Hot Slutty Attorney. Surely the latter already has the "Clever Title" trophy in the bag.


**UPDATE**: November 2015. Ah yes dear reader, here we are again. Another year has passed, and another batch of 'Clever Title' nominations is here.

This year, the category is chock full of duds, including
  • Bush Supporter [Hustler Video] – which would have been more overtly topical ten years ago when George Dubya was still president (I'm taking it for granted that Jeb is an irrelevancy)
  • Dark Side of Her Moon [Dogfart] – which would have been more topical in 1973, when Pink Floyd were still a going concern, and
  • Less Talking More Sucking [Fantasy Massage] –  which has never been topical.

The attempts to “play on words” are not much better: Hair Supply [Third Degree Films], Pornado [Adult Source Media], and Gingeracial [Third Degree Films] are all barely functional. The best of these is Teenage Mutant Ninja Titties [Hot Mess/Exile]… in this case, “best” is hardly a complement.

At least titles such as Old Dumb and Begging to Cum [Tug Zone/Black Market] and That Rapper Destroyed My Crapper [Lethal Hardcore] have a rhythm that suggests someone has made a tokenistic effort, which is more than can be said for My Tits, My Story [Score/Pure Play]: I mean, seriously, how did this warrant a nomination?


Charting this category over the last few years, it is hard not to notice a rapid decline in effort, and to extrapolate from that a narrative about the deterioration of the US porn industry. If these are the “Cleverest Titles” generated in the last 12 months, they tell a woeful tale of a withering business, drained of creativity and verging on expiration. 

If anyone had told me in 2009 that Bareback Mount Him would amount to a "golden era classic", I'd have scoffed. In 2015, I'd settle for a Steve (Blow)jobs, The Hunger-Gaymes: Mocking Gay, or Mad Maxxx: Furry Load (whatever the hell that might mean)...




**UPDATE**: November 2016. Another washout in this category. The lowest number of amusing titles to-date. Even worse, the only real contender - Ten Inch Mutant Ninja Turtles - was nominated for various awards, but not for its title. Time for some kind of intervention in the nomination system, for sure.

On the  Virtues of Pseudo-Plotting


In my review of Das Komabrutale Duell, I made a case against the film’s lack of a defined story-structure, which was an uncharacteristic move for me. The problem with Das Komabrutale Duell, as I see it, is its lack of directional movement and thematic coherence.

That is not to say that narratives have to spoon-feed the viewer. Labouring the plot can kill a film. Expository speeches such as Lance Hendrikson’s in Hellraiser: Hellworld (2005) or Sarah Michelle Gellar’s in The Grudge (2004) are inexcusably clumsy and outright patronising, for example.

Unnecessary digs aside, the phenomenon I am here to address pseudo-plotting. Consider City of the Living Dead (1980), by way of illustration. One of the reasons I enjoy the film so much is that its narrative is an elaborate con. At any point during the run-time, the movie appears to have a perfectly normal, logic narrative structure. When the end credits roll, I realise how little sense the events made. I can only liken the experience of watching City of the Living Dead to having a conversation with someone, then five minutes later realising that they’ve picked my pocket.

Strange things happen throughout City of the Living Dead. A window gusts open, spraying maggots over the protagonists. A dead priest appears and a young woman vomits out her intestines. Mere hours before the gates of Hell are about to open, one of the only people in a position to prevent the oncoming apocalypse suggests that they should stop for lunch because she is peckish. None of the film’s events are singularly enough to derail the film. In fact, they add to City of the Living Dead‘s general atmosphere of supernatural uneasiness. Anything could happen, and sometimes anything does happen.

Each part obfuscates the whole that those elements combine to create. The whole remains ungraspable. In the final shot, what should be a happy ending is consumed by a shrill scream, and the shot shatters. It is at this point that Fulci ultimately pulls the rug.

The expectations that typically shape our interpretations are denuded, exposed as falsities. City of the Living Dead does not abandon narrative, but rather continually makes narrativisation strange, throwing into relief how much we habitually rely on those conventions.

[BOOM - eat that Wes Craven. Deconstruction? ... so 1980]
In fact, Fulci continually adopts unexpected camera angles and techniques. His penchant for crash-zooms notwithstanding, the séance sequence’s pivoting extreme close-ups establish his unnerving formal agenda from the outset.

Fulci didn’t always balance those elements so successfully. The Beyond (1981) moves too far towards unhinged incidents, while The House by the Cemetery (1981) opts for fairly standard plotting without enough oddity for my tastes. City of the Living Dead was Fulci’s opus, at least with regard to pseudo-plotting. Very few films manage to capture the balance that he achieved in this film, which is too frequently dismissed as splatter nonsense.

Halcali’s Twinkle Star

Halcali’s new studio album no Okawari (ハルカリノオカワリ) was released today. Split into two CDs, it is a painful reminder of how far Halca and Yucali have strayed from their earlier J-hop greatness (CD1) into J-pop mediocrity (CD2). For anyone unfamiliar with their work, I cannot recommend their first album (Halcali Bacon) highly enough. 8-bit infused bubblegum J-hop at its finest.

One of their crowning moments came in the form of the song “Twinkle Star”, the lead single from their third album Cyborg Oretachi (サイボーグ俺達). Not only is it immensely fun, the song displays how smart the band’s earlier material was. “Twinkle Star” is very consciously a transnational product, and its commentary on global cultural flow is worth contemplating.

Halcali have not received much commercial attention from Euro-American quarters because their lyrics are principally in Japanese. They have attracted some English speaking followers, particularly among audiences that have an established interest in Japanese popular culture, especially anime. That Halcali’s “Tip Taps Tip” was used as a credit theme for the series Eureka Seven greatly facilitated that connection. Consequently Halcali’s music videos have been subject to the same kind of fan-subbing that is common practice among English speaking anime fans.

The fansubbing movement has facilitated international flow of such cultural products, resisting against the notion that the language barrier and the particular conventions of J-pop are enough to render Halcali entirely unsellable on the US market.

Halcali’s early approach was much more noticably idiosyncratic than their rather more successful female J-hop counterparts Heartsdales, who directly mimicked the conventions and stylistic codes of contemporary American R&B (and were generally “too cool for skool”). As the Heartsdales’ image and sound evinces, American

R&B has had some impact on J-hop. That influence is reified in Heartsdales’ economic success. Halcali’s quirkier brand of J-hop took much longer to find an audience, and has been increasingly marketed as pop rather than rap, perhaps becuase they do not fit the US R&B style. That is not to say that Heartsdales’ appropriation of American R&B conventions/codes is evidence of cultural imperialism. They too have received little attention from the US marketplace. Japanese popular culture has also impacted on US R&B. Kayne West’s Akira influenced video for “Stronger” (which was shot in Japan) evinces that the cultural flow is not one-way.

“Twinkle Star” manifests that partially hidden international exchange. The song itself is founded on a series of samples culled from Elmer Bernstein’s score for The Magnificent Seven (1960). Being a Western, The Magnificent Seven may be mistaken for a quintessentially American text. Yet the narrative itself is set on the America-Mexico border. As such, it is infused with a sense of how simultaneously vague and yet significant geo-cultural boundaries are. The Magnificent Seven itself is a product of international cultural influence, being based on Akira Kurosawa’s Seven Samurai (Shichinin no Samurai) (1954). Moreover, both the Western and the Samurai film are myth-making products. Although they appear to represent dominant cultural histories in one sense, those histories are more accurately fantastical fictions. They are a priori histories that never were and never could have been. The signifiers of those histories are little more than genre conventions.

In the new context of J-hop, ”Twinkle Star’s” appropriation of The Magnificent Seven theme – de- and re-constructed via sampling – shatters and rebuilds that cross-cultural flow. It lays a claim to The Magnificent Seven‘s obscured Japanese origins, and explores those in a new cultural context (rap). This milieu is a trans-national hybrid form of its own (J-hop). Moreover, “Twinkle Star” exposes the the fraudulence of The Magnificent Seven and Seven Samurai‘s cultural histories. Halcali’s bubblegum rap is disposable mass-produced music. That perspective reverses both films’ apparently stable, authored versions of history. “Twinkle Star” epitomises the opposing values of timeliness and fleetingness. It is entirely of its moment, laying no claim to a broader temporal narrative.

Furthermore, its lyrics are intentionally nonsensical, being created via a word-chain game Shiritori (where each new noun must begin with the final syllable of the previous noun). The connections that arise are purely co-incidental. “Twinkle Star’s” juxtaposed elements create unexpected new meanings and collisions, much like the transnational to-and-fro of fictional histories that constitute its sonic backdrop. The gorilla suits, donuts, defecating cats, washing machines and flying cows that populate the video only add to that breakdown of meaning.

Do yourself a favour and play the video below: you will be rewarded with four and a half minutes of multi-layered joy. Hopefully no Okawari will allow Halcali to bridge back into their former glory. The first CD certainly hints towards a desire to do so.